About AICG

What We Believe

  • Understanding client needs and consumer motivations drives the strategic process.
  • Effective strategy has to be integrated with seamless execution to ensure that the right product, message or program is delivered to the right audience at the right time.
  • The best marketing programs are both consumer centric and focused on the future business directives.
  • Effective positioning requires a strong understanding of the consumer and the choices available to them.
  • A great strategy and market activation will not overcome a poor product or service offer.

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How We Help Our Clients

We develop sound strategies and programs that are based on client needs and marketplace conditions.

We develop client specific programs that transform unarticulated insights into bold proprietary market strategies.

  • Activation Research
  • Strategic Design & Program Development
  • Optimization Program Development
  • Design & Production
  • Execution Coordination
  • Measurement Tools
From strategy to execution, our one stop shop offering ensures projects have the greatest potential to succeed.

We do all this to ensure profitable, sustainable growth for our clients.

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Our Approach

Fully integrated: Any project must speak to a broad range of consumers/end users. We ensure that each marketing element is integrated and cohesive, and leverages the necessary synergies to motivate consumer behavior change.

Creative and Stretching: We stretch ourselves and our Clients to think of new and innovative ideas that meet and exceed expectations. With each initiative, we strive to create a new gold standard and develop programs that deliver results and create "talk value."

Disciplined and Data Driven: We believe that the story is often in the data. Our approach is guided by thoughtful discovery and analysis of existing insight and perspective.

Operationally Feasible: We are marketing practitioners first, consultants second, so we build strategies that we know can be executed. We collaborate with key stakeholders to ensure that our in-market programs and marketing plans have the greatest potential to succeed.

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Our Product Offerings

Business Development & Project Management

  • - New Customers
  • - New Markets
  • - New Products

Brand Development
  • - Brand Strategy
  • - Positioning
  • - Marketing & Communications
  • - Visual Identity
  • - New & Emerging Media

Marketing Activation
  • - Strategy Development
  • - Event Planning
  • - Market Execution

Promotional Marketing
  • - Strategy Development
  • - Ideation
  • - Planning
  • - Execution & Fulfillment

Merchandising & POS Production
  • - Strategy Development
  • - Ideation & Design
  • - Planning
  • - Execution & Fulfillment

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Our Process

Phase I - Discovery
Conduct internal audit and interviews among key stakeholders to understand company goals, objectives and strategies. This insight will allow us to define overall project scope, deliverables and definition of success.

Phase II – Market Assessment & Strategic Foundation
Conduct consumer and category assessments to understand current landscape and strate- gic opportunities. Based on business priorities and operating environment, we will develop high level strategies and tools to help you achieve your short-term and long-term objectives.

Phase III - Solution Exploration & Refinement
Test key strategy, communication and activation ideas against key target audiences for connections and relevance. Use consumer feedback to refine project strategy and program concepts.

Phase IV - Development & Execution
Develop and execute communications and programs based on the refined strategy from Solution Exploration and Refinement stage. Establish measurement criteria to track ex- ecution, performance and guide course correction.

Phase V - Validation
Monitor and validate in-market results against metrics established in the Development and Execution stage.

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